The methods used to create a composition that’s appealing include adding contrast, evoking repetition, building alignment, and being mindful of the proximity between objects. That brings us to the meat of this discussion – why is composition so important in advertising?
Read MoreFor the engineers who brought us television half a century ago, nothing was more exciting than the phrase, “presented in technicolor.“ You might assume the same is true today – that more color is better, especially since we’re watching everything in 4K. However, an increase in the accessibility of advanced technology means artificially produced color isn’t novel anymore.
Read MoreAs producers of corporate communications, it would be easy to think a good concept will solve all your problems, but execution matters as well. Central to high quality implementation is the art of copywriting.
Read MoreWhat’s the difference between a road sign and a good billboard? The answer is a concept. But this doesn’t stop thousands of brands from slapping some graphics together and calling it an ad.
Read MoreCaution: This last key is not for the faint of heart. If you’re a timid person, you should probably switch off or tune out now. For the rest of you, let’s dive in.
Read MoreWhen clarity and urgency aren’t enough to get you out of a hole, you might just need a shot to the arm. In this social media age where each of us have our own platform and an email list, it may seem counterintuitive to pay a pretty penny for communication.
Read MoreIf you’ve ever watched the Academy Awards, you know the value of a captive audience. Oscar recipients are notorious for waxing eloquently and waffling on. As a business owner or the leader of an organization, you don’t have that luxury.
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